FAQ Schema Generator
Create structured data for your FAQ pages and export it as JSON-LD or HTML Microdata. Paste the output into any site — no plugins or accounts required.
How to use the FAQ schema generator
- 1Type your question and answer into each row.
- 2Click 'Add Another Question' to include more pairs.
- 3Hit 'Generate FAQ Schema'.
- 4Toggle between the JSON-LD and HTML (Microdata) tabs.
- 5Copy the output and drop it into your page — you're done.
Why add FAQ schema?
Rich result eligibility
FAQ markup can unlock expandable Q&A cards directly in Google results, increasing your click-through rate.
Two formats, one tool
JSON-LD sits in your <head>; HTML Microdata lives in your content. Both meet Google's requirements.
No plugins required
Paste the output into any CMS or static site — no extensions or dependencies needed.
Always free
No account, no usage cap, no watermarks. Just clean, valid output.
Features
- Produces valid schema.org FAQPage structured data
- Exports both JSON-LD (Google's recommended format) and HTML Microdata
- Add as many Q&A pairs as you need
- Delete individual questions without affecting the others
- One-click copy for each output format
- Built for accuracy and speed by Localmente
Best practices for FAQ structured data
- —Only mark up FAQ content that is actually visible on the page.
- —Write concise answers — Google may trim long text in rich results.
- —Avoid duplicating FAQ schema across several pages with the same questions.
- —Run your output through Google's Rich Results Test before publishing.
- —Keep the schema updated whenever you edit the visible Q&A on the page.
FAQs
What is FAQ schema?
FAQ schema is a type of structured data based on schema.org that signals to search engines which content on your page consists of questions and answers, making it a candidate for FAQ rich results in Google Search.
What is the difference between JSON-LD and HTML Microdata?
JSON-LD is a script block added to your page's head — Google's preferred approach. HTML Microdata embeds attributes directly in your visible HTML. Both work; JSON-LD is simpler to manage.
Does FAQ schema guarantee a rich result?
Not necessarily. Google evaluates quality, relevance, and policy compliance before showing rich results. Using valid schema improves your chances but isn't a guarantee.
How many FAQs should I include?
Google typically surfaces 2–3 entries in the SERP. Lead with your most relevant questions. There's no hard limit in the spec, but keep the page readable.
Will this work on any CMS?
Yes. Paste the JSON-LD block into your template's head section or use a custom HTML widget. Most platforms — WordPress, Webflow, Shopify, and others — support this approach.